
I think that the barcode is placed on the neck instead of some where else is because everyone’s necks are the same except for maybe the size and the colour of the persons skin. If the photographer had placed the barcode on a face or hand, it would have been different because the face and hands are different for everyone. I think that the photographer has used this to state that even though we are all the same we are unique and have our own personal individuality like a barcode is different from one another.
Reference
Picture:http://pro.corbis.com/search/Enlargement.aspx?CID=isg&mediauid=%7B25A1A898-4A40-4386-B3B4-2102B963845C%7D
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